Old money style isn’t just about expensive clothes — it’s about heritage, subtlety, and a deep-rooted sense of refinement. It’s the fashion language of people who never need to flash labels to prove their status. Quiet luxury, understated glamour, and effortless polish define the look, making it one of the most enduring style aesthetics in history.
The Old Money Collection from BeMyShine embraces these principles with curated pieces that channel the elegance of bygone eras while feeling relevant for today’s wardrobe. If you’ve ever wanted to capture that timeless, elite aesthetic without looking like you’re playing dress-up, this guide will walk you through the origins, staples, and styling secrets of the old money look.
What Does “Old Money” Mean in Fashion?
In style terms, “old money” refers to the aesthetic associated with generations of inherited wealth, particularly families from European aristocracy or America’s East Coast elite. Think yacht clubs, private boarding schools, and summer estates in the Hamptons. The fashion was never about chasing trends — it was about building a wardrobe of impeccable quality, made to last for decades.
This is why old money outfits tend to look timeless. Classic cuts, neutral colours, fine tailoring, and premium fabrics are the foundation. The goal is never to look “newly rich” or overly styled — it’s about wearing clothes that speak quietly but carry undeniable presence.
The History of the Old Money Look
The old money aesthetic has its roots in the late 19th and early 20th centuries, when the wealthy leisure class established a set of unwritten style rules. In the U.S., this was embodied by the so-called “WASP” look — navy blazers, white trousers, polo shirts, silk scarves, and pearls. In Europe, aristocratic style leaned on tweed jackets, equestrian gear, cashmere knits, and bespoke tailoring.
By the 1980s, brands like Ralph Lauren, Hermès, and Loro Piana became modern symbols of old money fashion. Today, the style has seen a revival through TikTok and Pinterest trends like quiet luxury, stealth wealth, and coastal grandmother.
Key Elements of the Old Money Wardrobe
If you’re building your own old money style outfits, focus on these staples:
-
Tailored blazers in navy, camel, or cream
-
Silk blouses and crisp white shirts
-
Cashmere sweaters and cardigans
-
High-waisted trousers and A-line skirts
-
Tweed jackets and structured coats
-
Minimalist dresses in neutral palettes
-
Leather loafers and riding boots
-
Pearl jewellery and gold accents
The trick is in the fit and fabric — nothing should look mass-produced or overly trendy.
Why the Old Money Look Works Today
In a world saturated with fast fashion and fleeting micro-trends, the old money style stands out for its timelessness. Neutral colour palettes mean you can mix and match endlessly. High-quality fabrics hold their shape and elegance for years. And the aesthetic itself projects confidence without saying a word.
It’s also a sustainable approach to fashion. Instead of cycling through disposable pieces, you invest in items that last. The Old Money Collection reflects this ethos with pieces designed to stay relevant no matter the season.
Styling Tips for the Old Money Aesthetic
-
Keep accessories understated. A silk scarf or a single strand of pearls says more than a dozen flashy pieces.
-
Embrace monochrome looks. Head-to-toe beige or navy feels instantly elevated.
-
Opt for natural fabrics. Cotton, linen, silk, wool, and cashmere are your best friends.
-
Prioritise fit. Even the most expensive clothes look wrong if they don’t fit perfectly. Tailoring is non-negotiable.
Old Money Colours and Patterns
The palette is deliberately subdued: ivory, beige, camel, navy, forest green, charcoal, and soft pastels. Patterns, if any, are subtle — think houndstooth, pinstripes, or plaid. Bold prints rarely appear in old money style, unless they’re heritage motifs like Burberry check or Hermès equestrian designs.
How to Wear Old Money Style Without Looking Pretentious
One of the criticisms of this aesthetic is that it can appear exclusionary or outdated. The way to avoid that is to inject some personal flair. Pair a classic blazer with modern denim, or wear a silk blouse with wide-leg trousers and sneakers. Keep the elegance but loosen the stiffness.
The Future of Old Money Fashion
The renewed interest in old money outfit ideas shows no signs of slowing down. As more people shift toward sustainable wardrobes, the appeal of timeless, investment pieces will only grow. The challenge — and the beauty — lies in making the style your own while respecting its history.
Whether you’re dressing for a casual weekend or a formal dinner, the Old Money Collection offers a foundation for building looks that feel refined, confident, and entirely effortless. Because true elegance isn’t about labels — it’s about the way you wear them.
